CUSTOMER: AZIENDA OSPEDALIERA DI SALERNO
Sector: Health

Customer Aim:

To advertise the “Pink Card Project” campaign, which was a female breast cancer prevention mailing addressed to women.

Cartolinea solution:

A CartoCard with inside the “Pink Card”. This pink card is a USB card produced by the Italian NHS, which contained the personal data they held for each single patient. The coupon was used as a pocket coupon listing all patient useful numbers

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