CUSTOMER: AZIENDA OSPEDALIERA DI SALERNO
Sector: Health
Customer Aim:
To advertise the “Pink Card Project” campaign, which was a female breast cancer prevention mailing addressed to women.
Cartolinea solution:
A CartoCard with inside the “Pink Card”. This pink card is a USB card produced by the Italian NHS, which contained the personal data they held for each single patient. The coupon was used as a pocket coupon listing all patient useful numbers
