Carto Plus

The innovative “postal” card concept that includes a personal confidential message and a pocket size token.

More

Front

Fully customizable
with any graphic design and wording

Back

1) Shipping cost effectively thanks to approval Poste Italian
2) Personalised address panel
3) Printable area to contain either a designor variable data at customer’s choice

Inside

With an easy tear-off vertical perforation CartoPlus opens up to reveal the inner unique personalized message

Detachable Coupon

By detaching from the “postal” card, the pocket size panel along the perforated edge, you can obtain a wide range of solutions: a reserved unique promotional offer, a voucher (discount for example) an invitation, a bar coded badge, a calendar, any other variable data/token

Case history

Liomatic

CUSTOMER: LIOMATIC
Sector: Catering automatic

Customer Aim:

Gather leads for the sales force competition with a recording of the responses.

Cartolinea solution:

Implementation of a CartoPlus with tear lateral allows to obtain the card sending promotion also a stamped postcard to be sent back for participation in the competition. In only one piece at cheapest shipping rate includes the promotional message and the instrument for the answer

Municipality of Ancona

CUSTOMER: MUNICIPALITY OF ANCONA
Sector: Governement

Customer Aim:

To invite citizens to collect their semestral separate rubbish collection bags.

Cartolinea solution:

CartoPlus with detachable coupon, personalised and containing a variable data related to the addressee. The voucher could be presented to their supermarkets to collect their free waste bags for the semester.

Jaguar

CUSTOMER: JAGUAR
Sector: Automotive

Customer Aim:

Market launching of the new Jaguar model.

Cartolinea solution:

Standard CartoPlus with lateral tear-off stub to exploit the wide internal panel of the “postal” card to communicate many information to the addressee, inviting him for a test drive.

Fratelli Carli

CUSTOMER: FRATELLI CARLI
Sector: Food

Customer Aim:

Gather leads for direct sales through delivery of a sample of the product.

Cartolinea solution:

Implementation of a central CartoPlus tear gluing the inverse of the basic model, which allows to derive a door larger for the collection data. The leaf becomes a voucher will be in newsstand sample of product (oil) by completing and release of personal information for future contacts.

Shell

CUSTOMER: SHELL
Sector: Fuel

Customer Aim:

Promoting an offer dedicated to members at Shell Smart Club.

Cartolinea solution:

CartoPlus with double detachable pocket size coupons: One containing informations about Shell petrol stations, the other one as a pocket size gift, containing the F1 Grand Prix calendar 2011

Vodafone

CUSTOMER: VODAFONE
Sector: Telephone Companies

Customer Aim:

To send Christmas wishes and a free Vodafone top-up card.

Cartolinea solution:

A CartoPlus card which included a personal invitation, to be exhibited at a Vodafone shop, to receive a free telephone top-up card and a tear-off coupon to become a pocket size calendar.

Condividi