To manage one’s own budget for marketing
Every year small, medium or big sized enterprises devote an expense budget to be invested in marketing communication, in order to inform the market about its own range of products or services.
Then business cannot do without marketing.
Over the last years the care of enterprises for reducing costs is also leading to a decrease of the expense budget they devote to marketing. In our opinion, rather than trying to reduce these costs, it would be better to carry out an accurate selection of marketing instruments to be used and choose those having the best investment return (ROI).
Trend of the Direct Mail Marketing
To carry out a campaign of Direct Mail Marketing means to have well identified the addressees of one’s own message (and then not to send a mass of messages), to obtain a feedback percentage from the concerned addressed people higher than that of other marketing instruments (it is the communication means having the highest redemption rate, that is second only to television), to be able to calculate the return of the investment made, in order to possibly make improvements or changes.
The advantages of Cartolinea solutions
- You can reduce your communication costs
- You can improve the ROI
- You can increase your proceeds of sale
- You can cut mailing costs
- Innovative, patented packaging
- You make your communication integrated and multichannel
